Thailand is turning to live-streamers to clear a looming durian glut, slashing prices as weaker Chinese demand threatens its biggest export market.

Top online seller Pimradaporn Benjawattanapat, or Pimrypie, led a high-energy live stream on Tuesday night, pitching to her combined 31 million TikTok and Facebook followers.

Known for selling everything from her own-brand fish sauce to luxury perfumes, Pimrypie priced premium Monthong at as low as 100 baht (US$3) per fruit, well below typical market...