Lifestyle
This Shoe Company Hit $3.8 Billion in Sales —Here’s How It Plans to Avoid ‘Pitfalls’ That Battered Allbirds
The Swiss startup is at a critical juncture: How does it stay a brand for serious athletes while also going mainstream?
E
Entrepreneur
April 27, 2026·1 min read
Image: Entrepreneur
The Swiss startup is at a critical juncture: How does it stay a brand for serious athletes while also going mainstream?
Original article
This Shoe Company Hit $3.8 Billion in Sales —Here’s How It Plans to Avoid ‘Pitfalls’ That Battered Allbirds
Published by Entrepreneur