Finance

Starbucks is getting customers back into its stores faster than expected

Starbucks’ plan to win more customers with ube macchiatos and other menu changes, faster service and a revamped loyalty program pays off.

M
MarketWatch
April 28, 2026·1 min read
Starbucks is getting customers back into its stores faster than expected

Image: MarketWatch

Starbucks’ plan to win more customers with ube macchiatos and other menu changes, faster service and a revamped loyalty program pays off.

Original article

Starbucks is getting customers back into its stores faster than expected

Published by MarketWatch

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