Finance
Pickleball gets its largest-ever investment: $225 million. ‘It’s still a growth sport – it’s not just a fad.’
As valuations in major sports leagues like the NFL have surged, institutional investors have turned to smaller, fast-growing sports.
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MarketWatch
May 1, 2026·1 min read
Image: MarketWatch
As valuations in major sports leagues like the NFL have surged, institutional investors have turned to smaller, fast-growing sports.
Original article
Pickleball gets its largest-ever investment: $225 million. ‘It’s still a growth sport – it’s not just a fad.’
Published by MarketWatch