Finance

Lululemon has lost its cool, and is stuck with customers who only follow ‘generic athletic brands,’ founder says

After a weeklong silence following Lululemon’s new CEO pick, Chip Wilson, the struggling yoga-wear’s founder-turned-most vocal critic, weighed in on Wednesday.

M
MarketWatch
April 29, 2026·1 min read
Lululemon has lost its cool, and is stuck with customers who  only follow ‘generic athletic brands,’ founder says

Image: MarketWatch

After a weeklong silence following Lululemon’s new CEO pick, Chip Wilson, the struggling yoga-wear’s founder-turned-most vocal critic, weighed in on Wednesday.

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Lululemon has lost its cool, and is stuck with customers who only follow ‘generic athletic brands,’ founder says

Published by MarketWatch

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