Finance

Audi F1 CEO Tries to Turn Also-Ran Legacy Team Into a Winner

Audi’s Formula 1 boss said entering the sport via a legacy team has proved more difficult than starting with a clean slate, as the German carmaker runs up against more established rivals.

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Bloomberg
April 30, 2026·1 min read
Audi F1 CEO Tries to Turn Also-Ran Legacy Team Into a Winner

Image: Bloomberg

Audi’s Formula 1 boss said entering the sport via a legacy team has proved more difficult than starting with a clean slate, as the German carmaker runs up against more established rivals.

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Audi F1 CEO Tries to Turn Also-Ran Legacy Team Into a Winner

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